Hebbia builds AI for high-stakes financial research. When they needed a sizzle ad for their AI for Excel feature, showing how the platform pulls from connected data sources and builds complete financial models in minutes, the audience was investors and analysts who live in Excel and can immediately tell the difference between something made carefully and something that wasn't. Storyboards in hand, I handled all production.

The execution had a few layers. The spreadsheets in the video aren't mockups. I rebuilt functional Excel files across model types (income statement, balance sheet, cash flows, WACC, valuation) so the screen recordings would hold up to animation and accuracy to product. The 2.5D transition that opens the Excel sequence, six spreadsheets floating in perspective, was built in After Effects, giving the spreadsheet-heavy content a spatial quality it doesn't naturally have. Type animation throughout, including the opening roll from "AI for finance" to "AI for Excel" with the underline carrying over. Audio handled end to end. The challenge with financial product video is the same as with UI-based video: the material is dense, but the video has to feel fast and confident, not technical. Every pacing decision came down to that tension.

Sizzle ad for Hebbia's AI for Excel product, for use across X and LinkedIn, and sales channels.